The platform is rolling out a new feature that permits them to reduce the volume of AI-created media appearing in their feeds. This move comes as the service announced that it now features over 1 thousand million AI videos.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global rollout. This shift coincides with a increase in content created by AI, fueled by new AI video creators.
AI Proliferation Online
Studies have shown that almost 10% of the fastest-growing video streams on another major platform exclusively feature content made by AI. A significant portion of this output is considered low-quality AI content, a term for inferior, factory-style content that is often nonsensical or bizarre.
Based on user feedback that numerous viewers appreciate content made with AI tools, from digital art to educational videos, and we want to provide users the ability to see more or less of that, depending on their own likes,” stated a spokesperson.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service identified as made with AI. In total, more than 100 m videos are submitted to the app every day, making AI-generated material a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI content they watch by accessing the “manage topic” setting in the application and choosing the AI content topic. Further subjects that can already be adjusted under the setting include politics, clothing, beauty, and choreography.
AI Disclosure Rules
The platform’s policies require content makers to identify “realistic” AI-generated content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
Furthermore, the service will from now on add an “AI-made” label to content created with its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This measure is designed to stop users from trying to circumvent the tagging system.
Educational Initiatives
The platform is also launching a $2 million educational fund for experts and groups to create informative material about responsible artificial intelligence. This initiative will support charitable organizations dedicated to training computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, during debate over proposals to make redundant hundreds of content moderators in the United Kingdom. It is set to eliminate 439 jobs in its trust and safety team in its British office, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it is viewed by people. The company reported a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”
